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Promotional golf balls are corporate gifts that companies can give to people they've done business with, or that they would like to do business with. This could then mean that they give the gifts to companies that have hired their services, that are considering investing, that they are considering investing in or that have bought products; or to individuals who have visited their trade show display, their launch party, their office, their store or more.
Essentially this golf gift is simply a golf ball but with the company name printed across it. This works in several capacities to improve the fortunes of the business. First of all the corporate gift strategy works because it means that people will feel well treated by your company. If you want to warm someone to your business – and thereby increase the likelihood of them buying from you, then there are few better ways to do so than by giving them a gift that they can take home. It's good business and it will create a good impression.
At the same time though this works on another level because it will serve as a reminder of your business and will promote your company to the recipient. Thus, every time they look at the promotional gift you have given them, they will be reminded by the logo of your business and this will keep your company close in their mind. If you supply a service then, this will mean that next time they need that service they will be more likely to turn to you. They will be more likely to turn to you in part because they will find that you are the only business that they can remember – a result of seeing it every time they play golf.
Furthermore though they will also be promoting your business to others. Most people do not play golf alone, but rather against someone else, and those people will thus see your logo too and may even ask about your business – right there that's a potential lead. You have sponsored someone for free and now they are promoting your company on your behalf. Meanwhile anyone else playing on the same course might encounter the ball, and if it is lost it might be found and passed on by someone else. Because a golf ball is so durable it's got a long shelf life.
Golf balls in particular are highly practical as well as promotional gifts. This is partly because of their small size and light weight. They are easy to carry around and can be slipped into one pocket and that makes them very convenient to give to someone, and means that you can easily store lots of them in a storage cupboard or elsewhere until such time as you wish to distribute them. Meanwhile they are also highly cheap to purchase and produce and this means that you don't need to make a huge investment in your promotional gifts and you'll still be able to get a good quality.
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