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If the foreign golf brand to enter the Chinese market has a rule to follow, then, it should be the Callaway golf: First take the form of agent, the use of local resources for strong agents and distributors to make their own marketing and cultivation inadequate.
Secondly, when the end of the market cultivation stage and gradually master the characteristics of the local consumption, even after control of resources, some dealers began to operate independently of local markets. However, Callaway discount golf clubs have for many years in the termination of the day should be the company's Chinese distributor relationship, has not been directly Trader. This shows that the Chinese want to control the ball with a perfect market, Callaway golf has not fully prepared.
However, expansion of China's growing market golf equipment, Callaway diablo edge irons at golfsales365.com will not easily give up, but to actively develop new marketing strategies in order to gain a firm foothold. In the days of 10 years should be the agent, Callaway in China has gradually established its own brand image, but because of imitation rod, bar and smuggling fake bar flooding the market, Callaway is still to re-leveraging of other golf equipment supplier to complete the pre-market training and promotion, to further improve the overall marketing strategy and sales network. At the same time, Singapore's first ball with a commercial Pan-west of this big in China also wants a piece of cake. So the two sides hit it off, Callaway Chinese distributor of the token into the hands of the Pan-west.
The Pan-west of the Chinese market has not fully grasp the import duty took over early problems due to eating a staggering blow in mind, the loss of millions worth of goods. Sales pipeline construction, not only in facing the problem, Pan-west must be ready to deal with callaway diablo edge driver agents Sports mark Hong Kong and Macau market competition. In this regard, the Pan-west the new Golf, general manager of Albert Wee had said in an interview: "Any good brand in the face of market shock will encounter many difficulties, but I believe, Callaway's loyal users will certainly continue to support our brand."
Indeed, Callaway Fusion launched in 2005 series, X-22 irons series and the Big Bertha line in the market caused a great response, especially in the Tour's stars Phil Mickelson and Annika Sorenstam are the help of Callaway golf clubs obtained under multiple winner. It is reported that, since the beginning of 2006, Callaway will be more in the golf shop and driving range, while, as their marketing focus, Callaway stressed that scientific and technological products, in terms of product development and promotion, it will young players who will work on them.
Best Callaway golf clubs now are famous all over the world, no matter the golf pros or the golf beginners, all of them like play with Callaway golf. As christmas is coming, why not Play A Special Christmas Golf with the callaway golf clubs?
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